To play an important role in the welfare of animals by providing products and knowledge that pet guardians can use to maintain or improve their animals’ health and well-being in a holistic manner. We will accomplish these goals by providing our customers with the healthiest and safest pet products available and by providing current information, based on sound research, science and experience, to educate our customers so they can make the best health care decisions on behalf of their animals.

Your profession is not what brings home your paycheck. Your profession is what you were put on earth to do with such passion and such intensity that it becomes spiritual in calling.

- Vincent Van Gogh