Natura Pet Products

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Natura Pet Products Nutrition Philosophy

Natura Pet Products was founded in 1989 by John and Ann Rademakers and Peter Atkins in Santa Clara, California. Dissatisfied with the unhealthy ingredients in the pet foods on the market, they consulted with veterinary nutrition experts to determine the best sources for pet food ingredients. Working with caring pet professionals - veterinarians, breeders and nutritionists - Natura asked one key question: "How do you make the healthiest pet food in the world?"

What those creating Natura Pet Product learned won't surprise you. Dogs and cats are healthiest when they eat the whole, natural foods we would eat ourselves: USDA-inspected chicken, turkey and lamb, whole grain rice and barley, fresh fruits and vegetables, and Grade A dairy products. Based on information from this research, Natura Pet Products Nutritional Philosophy was developed:

I. Use Only Dog and Cat Food Ingredients That Those at Natura Pet Products Would Feel Comfortable Eating Themselves
The bottom line: If they wouldn't eat it, why would I want to feed it to my pet? It is important to understand that the pet food industry is the primary outlet for human by-products. There are ingredients which are allowed to be used in pet foods that are, at best, scary.

II. Use Whole Pet Food Ingredients That Are Nutrient Rich and Unaltered
Mother Nature made the grain in its whole state. As such, it includes nutritious protein, fats, carbohydrates, fiber, vitamins and minerals. Unlike Natura Pet Products, other pet food companies use fractionated grains, which do not include this balance of natural nutrition.

III. Use Highly Controlled Cooking Methods to Preserve Natural Levels of Nutrients
Quality control and process management are critical in making a nutritious pet food. All Natura pet foods undergo over 121 different quality control checks before being shipped.

IV. Use No Artificial Preservatives, Colors or Additives
Natura Pet Products will not add anything to the food unless it is nutritious and healthy for your cat or dog.

V. Formulate Using Pet Food Ingredients That Provide the Optimum Nutritional Profile for Skin and Coat
Getting a good skin and coat is no big secret. It's just very expensive to do. You have to use more meat, higher quality sources of fats and oils, and high levels of vitamins and other nutrients. Natura Pet Products has a large investment in quality - they've made the commitment. Other dog food and cat food companies try to take shortcuts by using vegetable protein fillers and cheaper sources of fats.

VI. Continue Extensive Testing and Monitoring to Assure Optimal Health and Longevity of Your Pet
Natura Pet Products will stay on the leading edge of pet health care. As new information is developed, Natura will adjust formulas to ensure that their diets stay the healthiest in the world!

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